Pioneer nxs2

The DJ world beamed yesterday at the news that Pioneer would be sold and then get out of the DJ business. There seemed to be confusion between Pioneer and Pioneer DJ, its DJ equipment subsidiary that was spun off four years ago, and translation issues related to a sale that could affect the business. Well, good news: Pioneer DJ will stay in business regardless of who owns it.

We reached out to a Pioneer representative and confirmed that Pioneer DJ will remain in the DJ business regardless of a sale.

“While there has been market speculation about Pioneer DJ’s involvement, our mission to continue to innovate and inspire people around the world will continue in 2019 and beyond,” Pioneer said in a statement. “We are committed to investing in the industry and inspiring the creativity of DJs and artists by supporting product development and production. As a result, thanks to the continued support from our customers, our business continues to develop positively. We look forward to delivering more innovative products and a very exciting future in the electronic music industry. “

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The message here, no matter what happens to the sale, Pioneer DJ will still make DJ equipment. Owners can change, but the company won’t stop making devices.

The US private equity firm KKR bought 85% of the shares in Pioneer DJ in 2015 for around 550 million US dollars. Now Pioneer and KKR supposedly want to sell Pioneer DJ to a new owner. According to the Pioneer representative, the sale is still being discussed and there is no news of potential buyers.

Pioneer has a market share of 60-70% for mixers, turntables and other DJ equipment.

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